The search for the best tools to promote a brand’s online presence goes through many levels. Email marketing is one of the most important marketing tools out there, and for a brand that is just starting out, having free tools is a valuable element. Today we will see which are the most recommended to fulfil this purpose.

The use of email marketing is booming these days. Having a list of people interested in a certain product or service is a great asset for brands that no longer have to put in a lot of effort to be successful. However, it is very important to manage this advantage wisely to ensure that all that will be gained will be profits.

For this reason, we will be giving a tour of three of the most famous platforms that exist today and that have very particular benefits for those who become users of them. We will review one of the most important aspects, and that is the differences between the MailChimp free limits and the limits associated with Mailrelay and Sendinblue.

What Mailrelay offers

The first company that offers a free email marketing software is Mailrelay, and it is one of the best that exist and that can be checked just by looking at their main limits on free accounts: a maximum limit of 20 thousand subscribers and the huge amount of 80 thousand emails available to send in a period of one month.

On the other hand, it has the option of working with the brand’s own corporate domain, which will give more strength and credibility to each message sent. In addition, they do not include advertising in their messages, so recipients will not be aware of whether it is a free or paid account.

Another aspect worth highlighting is that the set of statistics offered in the free account is the most complete on the market. This makes it much easier to make day-to-day decisions and helps brands to improve their strategy every time, without having to pay a single dollar.

Support is key. A person can be familiar with the use of the platform and still have problems that may need to be addressed by someone from the company. In this case, Mailrelay has all possible support channels, without limit, so users will not feel alone in any part of the process.

If you work alone on the platform, it is fine, but what happens when there is a team behind you, where each one has a different role? At this point it is very important that the software allows access to different users for the same account, and this is possible with Mailrelay, so it will be possible to have control over the task that each user is performing.

Other positive aspects that we can also highlight is that it allows the use of dedicated IPs and the planning of A/B tests, all of this from the free account.

Mailchimp’s offer

Let’s see now what Mailchimp has to offer. They have a free account available that supports a maximum of 10,000 emails per month and up to 2,000 subscribers. This is good for brands that are just starting out, but not for those that are looking for exponential growth.

It is also important to know that it does not support the use of its own domain within the communications, but uses a generic one. In addition, all emails sent from a free account will be accompanied by the monkey cartoon that is part of its logo.

Statistics are available, although in general they are not as complete and easy to read, especially for beginners. Support, on the other hand, is only offered for 30 days and all via email, which makes it difficult to get answers after this period.

It does not have the option to perform A/B tests on free accounts, and only one user can operate an account. However, it does have the option of hiring dedicated IPs.

Sendinblue’s working system

Sendinblue is the last platform we are going to analyse in this article. In their free account, there is no limit on the number of contacts, but there is a limit on the number of emails available, which is only 300 per day. This means that if you have a list with more than 300 subscribers, you would have to send several emails in deferral.

The good news is that it does allow the user to use their own domain to make the email look more professional, which they then damage by placing advertising with their logo on every email that goes out from their free accounts.

Statistics, which are such an important element when working with email marketing, are not available, so it will not be possible to know what is working and what is not. What they do have is that they have support available, although they only provide support via email.

They have very limited access to an account for several users. In fact, in the free version they only allow one user, but in the paid ones they have limits of up to 3 people and if you want more, you have to pay an extra price for each one of them.

It does support dedicated IPs, which increases the security of each email sent. But they don’t let you work with A/B testing in free accounts and, in fact, not even the first version of paid accounts includes this functionality.

What we can highlight is that in all cases they have a work panel that is visually very user-friendly. You can take advantage of automations to plan the next mailings and manage contacts. You can also import contacts from other platforms and create personalised subscription forms.

In summary, we can see that each company targets a different audience and will choose one or the other depending on the objectives it hopes to achieve in terms of marketing. What is important to consider is that the more features available, the more you can get out of a campaign in general.

The post Comparison guide: which is the best free email marketing software? appeared first on Just Noise To Me.

In any advertising campaign, a set of techniques and strategies must be applied in order to achieve the best promotion and dissemination of the brand or product to be promoted. There are many tools, but there is one that is never missing because of the extraordinary advantages and benefits they provide, it is email marketing; let’s see how it works and why it should always be taken into account.

Digital marketing has a wide range of resources that help companies that use them to improve their positioning on the Internet and in the popular taste. There is a wide variety of tools that are used in different ways, at different costs and with different scopes; their use depends on what is needed and the characteristics of each client.

However, there is one strategy that, in addition to being the primordial technique of digital marketing (which was born practically with the Internet), is the most widely used for all the benefits it offers and for adapting perfectly to any kind of campaign and company. It is email marketing, the tool that is never missing in any web advertising plan.

Mass emailing, or email marketing, as it is technically known in the world of online advertising, is the transmission of emails through the corresponding web platforms with the purpose of persuading or convincing potential customers about the purchase of a good or service or the development of some induced action.

It can be used for different purposes and in different ways: to sell a product, promote a service, attract subscribers to a blog, conduct surveys and even to promote political campaigns. It is a very versatile tool that delivers excellent results.

How does email marketing work?

To understand how this digital marketing tool works, you must first understand that its fundamental objective is to create more awareness, trust, satisfaction, commitment and customer loyalty, which seeks to promote a better relationship between the brand and its audience. 

Email marketing is used in a very simple way, you only need to have a database with the email addresses of potential customers to whom you want to send an advertising message or a complete email with the corresponding information.

The mails sent must have a clear intention and must be developed correctly in order to capture the attention of the prospects and try to convert them into customers.It is at this point when you have to think about the support of companies, agencies and specialized software. This way you can optimize your efforts and obtain better results, since professional treatment is always a great help.

When you have the support of a company specialized in email marketing, which can provide the appropriate technological and operational support for the development of a successful campaign, you can be sure that everything you do will be properly oriented so that you can achieve your goals.

What services do email marketing agencies provide?

A good digital marketing company that specializes in email advertising can support you in many ways, including the following:

Specialized computer systems: there is software developed especially for the treatment of email advertising campaigns, which offer a wide variety of services that help to improve the reach and results of marketing plans.

Among the functions they perform are the drafting of subjects and contents of emails, with the support of practical templates, automation of mailings, segmentation of audiences, personalization of messages, monitoring of results and many more that, undoubtedly, significantly enhance this extraordinary resource.

It also includes the creation of corporate accounts with personalized domains, which give a more professional image to the company that uses this service.

Personalized advice: email marketing campaigns do not have to be the same; on the contrary, they should be designed according to the characteristics and needs of each client. Specialized agencies know this very well and that is why they are very attentive to develop appropriate marketing strategies.

Saving resources: email marketing is one of the most economical advertising tools on the market, but if it is not used properly, any resources invested will be lost, and not only from an economic point of view, but also in terms of time and effort.

With the support of the resources provided by email marketing companies, you can optimize the resources invested to the maximum with a better return on investment, that is a great advantage of having professional support.

Why work with email marketing?

First, we must mention that one of the main reasons why mass emailing is one of the most used web tools, is due to the fact that it is a channel that generates very good results compared to the costs that are usually spent while following different marketing routes.

In addition, it is a great influencer in the purchasing decision of customers, as it establishes a direct means of communication in which the company sending the mailing can inform almost upfront about everything the prospect needs in order to make a decision. It is a perfect channel of interaction that generates greater trust and confidence in the prospective customer.

On the other hand, it improves the perception of the brand and the satisfaction of the customer, who can become loyal depending on the attention given. That is why it is important not only to send a good email, but also to follow up on it and provide timely responses as soon as the recipient of the email has made a statement and communicated with the sender of the message.

A good email and a proper treatment of the advertising strategy will always generate sales, it is a proven fact that you have to know how to use it to get the best results. Statistics do not lie, for example, a study by SaleCycle, showed that email marketing has a clear influence on 59% of the purchase decisions made by its users.

It also indicates that more than 50% of recipients make purchases directly through email marketing at least once a month. These are conclusive figures that indicate categorically why email marketing is the best alternative to take in the design of your advertising campaign.

The post Email marketing: what is it? How does it work? Why is it so important? appeared first on Just Noise To Me.

The SEO industry is expected to be worth an astonishing $77.6 billion by 2023. This figure highlights the importance of this marketing method for modern businesses, and many firms are already investing in professional SEO services. 

But, how can hiring an Atlanta SEO company help your brand? You may feel that paying an outside firm is an extra expense that would drain your advertising budget. The reality is that a top-class SEO firm can generate a fantastic return on investment and pay for itself many times over.

Let’s take a closer look at how an SEO service can benefit your brand.

Build Credibility

Consumers are savvier than ever, and they know when a company has paid for their ad to appear in prominent positions.

But, your SEO brand efforts could place you at or near the top of the organic (free) search engine rankings. Consumers may then be more likely to trust your company, as they know you will be in those positions for a good reason.

This can help you build a bond with your customers and massively increase your sales conversion rates.

Enhanced Website Experience

Your SEO marketing campaign shouldn’t only focus on attracting new customers, it also needs to provide an enhanced client experience when they are on your website.

An SEO firm will make sure that your site is easy to navigate and that your pages load quickly. They will also ensure your site displays correctly on multiple devices such as tablets and mobile phones.

Promote Your Brand to the Right Audience

It’s easy to put marketing materials on the internet and reach a huge number of people. But, it’s not as simple to reach the type of audience that is most likely to buy your products or services.

However, SEO companies are experts at getting your brand in front of the right people. This can make your marketing campaigns more effective and profitable.

For example, SEO professionals can help your company rank highly for local search queries. They can also perform keyword research to make it more likely that consumers will see your company details when they search for specific phrases online.

This can laser-focus your advertising efforts for more successful results.

Increased Customer Engagement Rate

An SEO business will help you create content that engages your target audience. By providing consumers with interesting and helpful information, you are giving your website visitors a reason to stay on your pages. They are then more likely to spend time browsing your products and services. 

Rather than attempting to look after this aspect yourself, it can be a good idea to learn about working with a professional SEO marketing firm by getting more info.

Choose the Best Atlanta SEO Company for Your Business

When you work with the right Atlanta SEO company, you could be amazed at the transformation in your SEO marketing results. Not only can you engage with your customers on a more personal level, but consumers may also view your brand as being more trustworthy.

Your website will also be more user-friendly, encouraging consumers to spend longer on your pages.

If you’re looking to build your company’s brand, you might want to book a consultation with an Atlanta SEO company sooner rather than later. 

For more great tips, check out our Business section before you go. 

The post What Can an Atlanta SEO Company Do for Your Brand? A Closer Look appeared first on Just Noise To Me.