Comparison guide: which is the best free email marketing software?

The search for the best tools to promote a brand’s online presence goes through many levels. Email marketing is one of the most important marketing tools out there, and for a brand that is just starting out, having free tools is a valuable element. Today we will see which are the most recommended to fulfil this purpose.

The use of email marketing is booming these days. Having a list of people interested in a certain product or service is a great asset for brands that no longer have to put in a lot of effort to be successful. However, it is very important to manage this advantage wisely to ensure that all that will be gained will be profits.

For this reason, we will be giving a tour of three of the most famous platforms that exist today and that have very particular benefits for those who become users of them. We will review one of the most important aspects, and that is the differences between the MailChimp free limits and the limits associated with Mailrelay and Sendinblue.

What Mailrelay offers

The first company that offers a free email marketing software is Mailrelay, and it is one of the best that exist and that can be checked just by looking at their main limits on free accounts: a maximum limit of 20 thousand subscribers and the huge amount of 80 thousand emails available to send in a period of one month.

On the other hand, it has the option of working with the brand’s own corporate domain, which will give more strength and credibility to each message sent. In addition, they do not include advertising in their messages, so recipients will not be aware of whether it is a free or paid account.

Another aspect worth highlighting is that the set of statistics offered in the free account is the most complete on the market. This makes it much easier to make day-to-day decisions and helps brands to improve their strategy every time, without having to pay a single dollar.

Support is key. A person can be familiar with the use of the platform and still have problems that may need to be addressed by someone from the company. In this case, Mailrelay has all possible support channels, without limit, so users will not feel alone in any part of the process.

If you work alone on the platform, it is fine, but what happens when there is a team behind you, where each one has a different role? At this point it is very important that the software allows access to different users for the same account, and this is possible with Mailrelay, so it will be possible to have control over the task that each user is performing.

Other positive aspects that we can also highlight is that it allows the use of dedicated IPs and the planning of A/B tests, all of this from the free account.

Mailchimp’s offer

Let’s see now what Mailchimp has to offer. They have a free account available that supports a maximum of 10,000 emails per month and up to 2,000 subscribers. This is good for brands that are just starting out, but not for those that are looking for exponential growth.

It is also important to know that it does not support the use of its own domain within the communications, but uses a generic one. In addition, all emails sent from a free account will be accompanied by the monkey cartoon that is part of its logo.

Statistics are available, although in general they are not as complete and easy to read, especially for beginners. Support, on the other hand, is only offered for 30 days and all via email, which makes it difficult to get answers after this period.

It does not have the option to perform A/B tests on free accounts, and only one user can operate an account. However, it does have the option of hiring dedicated IPs.

Sendinblue’s working system

Sendinblue is the last platform we are going to analyse in this article. In their free account, there is no limit on the number of contacts, but there is a limit on the number of emails available, which is only 300 per day. This means that if you have a list with more than 300 subscribers, you would have to send several emails in deferral.

The good news is that it does allow the user to use their own domain to make the email look more professional, which they then damage by placing advertising with their logo on every email that goes out from their free accounts.

Statistics, which are such an important element when working with email marketing, are not available, so it will not be possible to know what is working and what is not. What they do have is that they have support available, although they only provide support via email.

They have very limited access to an account for several users. In fact, in the free version they only allow one user, but in the paid ones they have limits of up to 3 people and if you want more, you have to pay an extra price for each one of them.

It does support dedicated IPs, which increases the security of each email sent. But they don’t let you work with A/B testing in free accounts and, in fact, not even the first version of paid accounts includes this functionality.

What we can highlight is that in all cases they have a work panel that is visually very user-friendly. You can take advantage of automations to plan the next mailings and manage contacts. You can also import contacts from other platforms and create personalised subscription forms.

In summary, we can see that each company targets a different audience and will choose one or the other depending on the objectives it hopes to achieve in terms of marketing. What is important to consider is that the more features available, the more you can get out of a campaign in general.